CYBERBULLYING: ‘THE HEINOUS CRIME AND PSYCHOLOGICAL CONTRACTTHE INTERVENING ROLE OF SOCIAL MEDIA ADDICTION

Abstract

The education field is a highly significant factor that determines the growth of a country. Therefore, every country makes considerable investments to uplift the field of education. They hope to create a very talented group of intelligent students. Students must have good academic performance to succeed in all educational endeavors. However, some cases break academic performance. This study was conducted quantitatively with the population of undergraduates covering three universities and final year, and faculty of management studies in state universities in Sri Lanka, and 291 university students were selected as the sample through a random sampling technique. Data collected through a questionnaire, all the constructs were valid, reliable, and fit with the research model. The model has seven hypotheses analyzed using SPSS (Statistical Package for the Social Science) software. Correlation, regression, and descriptive analyses were all utilized to test hypotheses, and all were accepted. Finally, the study's results confirmed that cyberbullying significantly negatively impacts the psychological contract, and social media addiction played a partial mediation.